The Groundsman’s Shed


Reality TV Meets Football…Again. by groundsman
May 9, 2008, 1:26 am
Filed under: football, MLS, money, television

For the past couple of years, there’s been an MLS and Univision fueled program called “Sueno MLS” where boys and young men compete for a chance to be on an MLS squad.  It’s a lot like walk-on recruiting in American college football– with just a tad more pressure from the lads families and friends to succeed.  The program is pretty low-budget, and focused mainly on the skills of the ballers in question and not on their on-camera abilities.  Also, many of the players come from areas that make Clint Dempsey’s fairly modest upbringing in Texas look like something out of MTV’s Cribs, so you truly want the lads to succeed.

Now, Asia’s getting in on the action… Does this sound like it will be cheesy and embarrassing?  Or the new wave of savvy global sports marketing?  Even more importantly- if a show like this were to broadcast in your country, would you watch?

SINGAPORE (AFP) – A new reality television show along the lines of hit singing series American Idol is to be launched to find the next global football superstar.

Titled “SportStar Football,” the show will be a worldwide hunt for the next big thing in soccer, organisers said Thursday.

The concept is the brainchild of David Edwards, who was behind “RockStar: INXS,” the search for a new lead singer for the Australian band whose former frontman Michael Hutchence committed suicide.

ESPN STAR Sports and Imagine OmniMedia will work together to develop, produce and broadcast what they tout as the first reality-based football entertainment series in Asia.

“We are committed to serving our fans by providing them unique opportunities to engage with their favourite sports across platforms,” said ESPN STAR Sports managing director Manu Sawhney.

“With this interactive and entertaining initiative, football fans will have a lot more to look forward to in days to come.”

No details of a launch date, nor how the series would be structured, were announced.

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[…] When reality TV and football meet. In Asia. (The Groundsman’s Shed) […]

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